Netflix | Canelo vs. Crawford
Role: Creative Director, Experiential
Netflix’s Canelo vs. Crawford brought two of boxing’s brightest stars to Las Vegas for one of the biggest fights of the decade. The Clash at the Summit statues were showcased at Fontainebleau for two days of fight-week programming, culminating at Allegiant Stadium on fight day. Fans, influencers, and celebrities alike flocked to the statues. From undefeated young boxer Curmel Molton and NFL legend Ocho Cinco, to Terence Crawford himself, who featured the build in his victory post. The stunt didn’t just capture attention, it became a permanent marker in sports culture and one of the most iconic visuals of this the Canelo vs. Crawford event.
